Syntax is the set of rules, or the study of rules, for the formation of phrases that follow established rules of grammar in any given language. The word syntax derives from the Greek word syntaxis, meaning arrangement. I have a passing financial interest and a curious fascination with the foibles and follies of English syntax, used correctly and incorrectly. Complex patterns of words thence derived are often the product of my working day. It should not be a surprise, therefore, when a client sends an email to me stating, “There’s too much syntax in this version. Please take all of the syntax out.” – I feel an urge to use my head as a hammer-drill against the nearest fucking brick wall.