Great financial services copywriting is easy to spot
It’s the incisive, persuasive content that brings money to life. It kickstarts conversations with customers and it sails through compliance - first time.
Product teams are happy. Risk, regs and legs are satisfied. Customers want to talk to you, and all it takes is the application of a simple, scientific formula:
You start with a stack of Content. Then, take away the Volume: cut out what's not necessary. Now, increase the Clarity of your single proposition - and you'll see how those words soon kickstart a Conversation.
Or, you know, you could send me an email describing your worst financial services copywriting problem and I could solve it for you.